Affiliate Network – Do I Need One?
September 3rd, 2010 · Posted in internet terminology · 0 CommentsThe affiliate has a choice. They can either work with a number of merchants , or they can work with an affiliate network. So why should a marketer need to work with an Affiliate Network ?
I bear in mind a good friend told me a narrative awhile back. He had constructed a small web site and had signed up to turn out to be an affiliate at a stack of different affiliate packages associated to the subject of that site. A number of weeks after he had arrange the site together with links and banners from multiple affiliate applications , he turned his attention to different business pursuits and lost interest in the site.
A few months later, he noticed that a few checks had began arriving from the affiliate packages he had joined up with. Not large checks, but quantities for a number of [ dollars] here and there. That was his first downside – as he was residing outside of the USA, plenty of small amounts end in a number of bank charges. (Which makes me ask – Why can’t all countries enable affiliates to financial institution checks at NO CHARGE?)
However ,
the checks continued to return in, and although some of them had been posted on his wall as they were so small he couldn’t financial institution them, he wasn’t complaining as he was making money he hadn’t expected. It turned out that his website had ranked excessive up on specific key phrases in a serious search engine, and he was receiving a good quantity of targeted site visitors for free. Just a few months after that he decided to log into all the affiliate accounts he had registered with, and noticed that a few of them had not paid him as the amounts were too small, a few of them hadn’t paid though they should have, and some even showed that they’d sent him amounts that he didn’t recall receiving checks or EFT or paypal or every other payments for!
So how does working with an affiliate community stop this from happening , and is that this the only cause to work with an affiliate community ?
A great affiliate community has a variety of completely different gives which the associates can promote, and practically all the affiliate networks consolidate the amounts the associates earn from the various campaigns. Because of this the associates receive a CONSOLIDATED fee reasonably than many smaller ones.
It additionally makes reconciling the payments simpler , as you simply log into one affiliate network , and might see a abstract of each of the campaigns you’ve got promoted, how much you’ve got earned from them, a abstract of how a lot you’ve got earned general , and how much the affiliate network has paid you to date.
Additionally , as soon as you work with one campaign in an affiliate network , the other campaigns work in a similar if not an identical approach – the monitoring is similar method , the place you pull the creatives from is the same , the best way you verify your stats is the same – and practically all the time , all of this can be achieved by logging into one backend web site rather than many different sites.
So now you are working with one log-in, the place you can really get to grasp the system.
Nonetheless , even with the best of affiliate networks, issues go unsuitable – but with an affiliate community , you’ll be allotted an affiliate supervisor , who will provide help to kind out any issues you encounter. Not 50 different affiliate managers – one for each marketing campaign you are running , as could be the case if every service provider was a standalone service provider with their own affiliate program – however one affiliate supervisor for all the campaigns. And by building up a relationship with your affiliate manager , once you do want solutions , you could have one particular person to turn to.
Of course , when you turn out to be a professional super whaling affiliate (the kind that lies on the seashore whereas the money pours in – HAS ANYONE REALLY ACHIEVED THIS? Watch this space for a future story about the affiliate beach goers!), you may want particular campaigns to promote , and that is why , even one of the best of affiliates belong to multiple affiliate programs and affiliate networks. But this presents even more problems.
So my recommendation when starting out is to decide on one or 2 affiliate networks, become aware of their system, build up a relationship with the affiliate manager , check out the totally different campaigns they have , and let them aid you obtain the success and outcomes you want to achieve.
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